HeatingCompany.ca helps people who are starting a heating company, or are in their first few years of running one, build the marketing side properly from the beginning. We're a Canadian service, headquartered in Vancouver, British Columbia, and part of the Sedighi.ca and SAZ.ca group of companies. Ali Sedighi, MBA, leads it.
We're a marketing and business consulting service. We don't do heating work of any kind, and we don't give licensing, legal or engineering advice. Our job is the brand, the website, the online listings, the advertising and the measurement, so that your skills in the field turn into a company people can find and trust.
Why a site about starting heating companies
Most marketing for heating businesses assumes you already have a reputation to build on: years of reviews, a recognisable truck, a customer list. New companies have none of that, and the order in which they build it matters a lot.
We've watched new owners spend their startup cash on ads that sent people to a half-finished website, or print vans with names they later had to change. Those are avoidable mistakes. This site exists to explain the sensible order, in plain language, to anyone who's thinking about it, whether or not they ever hire us. The launch checklist is a good place to start.
Ali Sedighi, MBA
Ali's marketing career began in 2007, when he founded ONE.ir, a full-service digital marketing agency; that's 17+ years of building client growth. His degree is an MBA in Technology Management. He now lives and works in Vancouver, British Columbia.
He has built 150+ live HVAC websites, including CombiBoiler.ca, GasBoilers.ca, Roma Heating & Cooling, CanroHeat.ca and HeatLand. He also founded Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca, and he is Founder and Managing Partner of SAZ.ca. His clients are in Canada, the USA and Dubai.
For new heating companies, the most relevant part of that background is GasBoilers.ca: a gas-boiler division built from nothing for CANRO Heat, which today serves 26+ BC communities. That's the closest thing to a heating company launch in our portfolio, and much of how we approach new brands comes from it. More on that is on our results page.
The group behind us
HeatingCompany.ca belongs to a small group of Canadian companies:
- Sedighi.ca is the parent: Ali's consulting company for growth, marketing and technology, home to brands such as HVAC.Agency, HVAC.Digital, Trades.Agency, BusinessConsulting.ca and Conv.ca.
- SAZ.ca (Strategy & Acceleration Zone) is Ali's Canadian firm for strategy, AI and revenue acceleration work, where he is Founder and Managing Partner.
- HVAC.Agency is the group's agency for heating and cooling companies. Our plans and pricing match its published plans.
When your company has grown past the launch stage, the same team can keep supporting it. For a look at what comes after year one, HVACCompany.ca lays out a marketing roadmap by company stage.
How we work
A few principles guide every engagement:
- Order before spend. We put the name, website and Google listing in place before buying ads, even when you're keen to start.
- You own everything. Your domain, website, Google profile, ad accounts and analytics are in your business's name from day one.
- Plain reporting. Each month we report calls, booked jobs and cost per booked job, not just clicks.
- No lock-in. Plans come with a 7-day free trial, no credit card and no long-term contract. See pricing.
- Honest limits. If you don't need a service yet, we'll say so. If a question belongs with a provincial authority, a lawyer or an accountant, we'll send you there.
- Contact by call, text or email. No forms, no chatbots. You reach a person.
Our positioning, in one line
HeatingCompany.ca is a digital marketing and business consulting service for heating companies in Canada, especially new ones. We aren't a heating contractor; we never install, repair or service equipment.
If that's what you're looking for, the next step is simple: read our services, check the page for your province, and call, text or email when you're ready to talk.
Frequently asked questions
Is HeatingCompany.ca a heating contractor?
No. We're a marketing and business consulting service. We don't install, repair or service heating equipment, and we never compete with our clients for jobs.
Who will I actually work with?
Ali Sedighi leads every engagement and is the person you'll speak with about strategy. The work is delivered through the group's HVAC marketing operation, the same one behind HVAC.Agency.
How is this different from HVAC.Agency?
HVAC.Agency serves heating and cooling companies of every size. HeatingCompany.ca focuses on the start: naming, brand and the first year of marketing for new companies. The plans and prices are the same.
Where are you located?
We're headquartered in Vancouver, British Columbia, and work with heating companies across Canada, with consultations by video call or in person, as well as by phone, text and email.