Talk to us about launching your heating company

What to include in your first message

You don't need a plan written up. A few lines are enough for us to give you a useful answer. If you can, include:

1. Where you are in the launch. Still planning? Registered but not working yet? Already taking jobs?
2. Your trade and services. Gas furnaces, boilers, heat pumps, oil, or a mix.
3. Your province and towns. The communities you plan to serve in the first year.
4. What you already have. A name, a domain, a website, a Google listing, a van wrap, reviews.
5. Your rough budget and timing. When you want to be taking work, and what you can set aside for marketing.

Here's a template you can copy into a text or email:

Hi, I'm [Your name]. I'm starting a heating company called [Business name, or "no name yet"] in [City or region], [Province]. We'll offer [services]. So far we have [name / domain / website / Google listing / none of these]. I'd like to be taking work by [month], and I can spend roughly [amount] on marketing in the first year. Can we talk?

What happens next

1. We reply, usually within one business day, to set up a call at a time that suits you. If your question is quick, we may simply answer it by text or email.
2. We talk for about half an hour. We ask about your trade, your market, your timing and your numbers, and we look at anything you already have online.
3. You get a written launch order. A short note setting out what to do first, what can wait, what we'd charge for the parts you want us to handle, and what you can do yourself.
4. You decide. If you want to go ahead, the 7-day free trial starts with an audit of your market and competitors, with no credit card. If not, the note is yours to keep.

There's no lock-in at any point. Prices are on the pricing page.

Questions we can and can't answer

We're a marketing and business consulting service. On a first call, we can help with:

• whether your proposed name is likely to work, and how to check it
• what your website should include, and what it shouldn't
• how to set up your Google Business Profile honestly
• how much to budget for paid calls in your first year
• what to measure and how to read it

We can't advise on licensing, permits, insurance, tax or legal structure. For licensing and permits, start with your provincial page, which links the right authorities. For tax and legal questions, speak with an accountant or lawyer.

If you're already working with someone

Plenty of owners contact us while another web designer or agency still holds their accounts. That's fine. Tell us what you have and who controls it, and we'll explain how to get owner access to your domain, website and Google listing back in your business's name before anything else changes.

Before you reach out

If you'd like to prepare, three pages will make the conversation more useful:

• The launch checklist, to see which steps you've already covered.
• The naming guide, if you haven't settled on a name.
• The first-year budget guide, to rough out your own numbers.

You don't need to read any of them first, though. Call, text or email whenever you're ready, and we'll take it from there.