What our heating and HVAC work shows a new company

GasBoilers.ca: a heating brand built from nothing

This is the case most like starting a heating company. GasBoilers.ca was built as a gas-boiler division for CANRO Heat: a new name, a new website and a new Google presence focused on one type of heating work. Today the division covers 26+ BC communities, and its Google listing shows 5.0★ from 76+ Google reviews.

What transfers to a new company:

• A narrow focus makes a new brand easier to explain. "Gas boilers" is a one-line promise. Our naming and brand service pushes new owners toward that kind of clarity.
• Reviews accumulate one job at a time. 76+ reviews didn't come from a campaign; they came from asking consistently after real work. The routine is part of our local launch service.
• Service areas grow in steps. 26+ communities is where it is now, not where it started.

What doesn't transfer automatically: GasBoilers.ca launched with the backing of an existing company and its licensed technicians. A solo founder will grow more slowly and should budget accordingly.

BCWide.ca: speed once the foundations are in place

BCWide.ca reached 3× leads in 90 days. Ninety days is a short window, which is why this case matters to new owners impatient for calls.

What it shows: once a website, a profile and tracking are in place, focused campaigns can move lead numbers quickly. What it doesn't show: that a company with no website or reviews will see the same. Speed came after the foundations, which is why our first-year lead plan only starts once they exist.

CanroHeat.ca: growing the parent brand

CanroHeat.ca saw 250% lead growth. CANRO Heat is also the company behind GasBoilers.ca, so together they show something useful for founders thinking long term: a heating company can run a main brand and a focused division side by side, each with its own site and audience.

For a new company, that's a reason to pick a main name that can grow, and to keep the option of a specialist brand later.

CombiBoiler.ca: what focused content can do

The numbers for CombiBoiler.ca are 300% ROI, 300+ monthly leads, and 500+ page-1 rankings for combi-boiler keywords. That's a mature result built on a lot of specific, useful content.

For a new company: don't expect page-1 rankings in year one. Do start writing honest, specific service pages from the beginning, because they're the seed of this kind of result. The launch website is built with that in mind.

Roma Heating & Cooling: organic growth over a year

Roma Heating & Cooling saw 400% organic traffic growth in 12 months. Organic traffic is free per visit but slow to build, which makes this case a useful counterweight to paid search.

The lesson for founders: plan your first-year budget so ads carry the early months while organic visibility builds underneath. Our first-year marketing budget guide shows how to model that hand-over.

How to read any agency's results

Whoever you hire, ask four questions about the results they show you:

1. Is the client named and the site live? If not, you can't check it.
2. Over what period? "3× leads" in 90 days and "300% growth" over several years are very different claims.
3. From what starting point? Growth from a small base is easier than from a large one.
4. Is it the same kind of business as yours? A large multi-truck company and a new solo operator need different plans.

Every result on this page meets the first test. The full list of HVAC case studies is at hvac.agency/case-studies. When you're ready to talk about your own launch, see how to reach us.