The website for a brand-new heating company isn't a brochure. It's a credibility check. A homeowner who has never heard of you lands on it from a van, a Google listing or a friend's text, and decides in under a minute whether to call. We build a short, specific site that wins that minute, and you own every part of it. We're a marketing service, not a heating contractor, so the site describes your work; we never do it.
What a launch site must prove
A new company's site has to answer four questions that an established company's reputation answers for it:
- Are you real? A real owner's name and face, a real service area, a real phone number that gets answered.
- Do you do what I need? Plain service pages: furnace repair, boiler service, heat pump installation, whatever you actually offer.
- Do you come to my area? A clear list of towns or neighbourhoods, not "Greater Region and beyond".
- How do I reach you right now? Call and text buttons visible on every screen of a phone.
Notice what isn't on the list: animation, stock photos of smiling families, long mission statements. They cost money and don't answer any of the four questions.
What's included
The Essential website covers five to seven pages, built in two to three weeks:
- Home page with a one-line promise, service list, service area and call buttons.
- Service pages, one per main service, describing what's included and the questions people ask.
- Service-area page listing the communities you cover, honestly.
- About page with the owner's story, trade background and photo. For a new company this page does a lot of work, and our own about page shows the same idea: a named person, a background and a way to reach them.
- Contact page with phone, text and email, hours and what to expect.
Behind the scenes:
- Your domain registered in your business name.
- Fast hosting and maintenance, from $149 a month.
- Analytics and Google Search Console set up in your accounts.
- Call tracking numbers if you plan to run ads, so you know where each call came from.
- Basic search setup: page titles, descriptions and structured data that matches what's on the page.
If you need more pages from the start, for example several towns or a separate commercial section, the Professional and Enterprise website packages are listed on the pricing page.
Timeline
- Week 1: content call. We ask about your services, area, background and the questions customers always ask you. You send photos of yourself, your van and your work.
- Week 2: we write and design the pages. You review them on a private link.
- Week 3: revisions, final checks on phones, launch, and connection to your Google Business Profile.
The biggest cause of delay is waiting for photos and answers, so the faster you send them, the faster you launch.
How we measure results
We set up measurement on day one so the first months tell you something:
- Calls and texts from the site, tracked separately from calls from your Google listing or ads.
- Which pages people visit before calling, to see which services draw interest.
- Search impressions in Search Console, which show whether Google is starting to show your pages, often weeks before rankings move.
We review these with you in plain language. A brand-new site won't rank for competitive searches in month one; we tell you what to expect rather than promise what nobody can.
Mistakes to avoid
- Launching with "coming soon" pages. An empty page tells visitors you're not ready.
- Listing services you can't legally do yet. Check your provincial authority first; links are on each provincial page.
- Hiding the phone number. On a phone, it should be one tap from anywhere.
- Letting a web designer own the domain. If they disappear, so does your website.
- Copying a competitor's text. It reads as fake, and search engines tend to ignore duplicated pages.
With the site live, the next step is your Google Business Profile and first reviews.
Frequently asked questions
How many pages does a new heating company need?
Usually five to seven: home, a page for each main service, a service-area page, an about page with the owner's story, and a contact page. More pages can wait until you have the jobs, photos and questions to fill them honestly.
Who owns the website and domain?
You do. The domain is registered in your business's name, and you have admin access to the site, analytics and Google accounts from day one. If you ever leave, everything stays with you.
Can I build it myself on a website builder?
You can, and some owners do fine. The usual problems are slow pages, vague service descriptions and no call tracking. If you go that route, our launch checklist guide lists what the site must include.
What does a launch website cost?
Websites start at $3,500 one-time for an Essential site of 5–7 pages, plus $149 a month for hosting and maintenance, in Canadian dollars plus GST/HST by province.